Resume

Andy Schubert

Senior UX Engineer

andy@onpurposedesign.com | portfolio: onpurposedesign.com/work

Passion for eCommerce, UI Design, User Experience, and Workflow Optimization

Big picture thinker who is keen on process optimization, simplification, and ease of operation. Toolmaker. Explorer of new technologies. Advocate for creating rapid prototypes with a minimally viable feature set, then gaining wider buy-in from key stakeholders leading to production versions with a build process and codified standards. Focused on user-centered, high-quality web design and front-end development. Excellent mentor/lead of junior team members. Often instrumental in marketing and product organizations, and typically best on the business side of the house. Adept in team leadership / collaborating with cross-functional teams. Insistence on quality, and hack-free clean code.

Proponent of team workflow efficiency and will recommend or build appropriate tools to fulfill or improve certain business functions
Familiar working on hybrid UX Design / Development teams.
Specialize in creating ad hoc / hybrid systems during the start-up proof of concept phase.
Strong javascript optimization and customization, HTML / W3C standards
CSS3 designer of implementation standards, including automation & animation
Expert in designing, testing & integrating responsive websites & apps
Combine information design, UX practices, requirements
Troubleshooting
Frequently asked to leverage abilities related to project management, UX research, QA auditing, and writing copy.
Excellent grammar, spelling, and communication skills.

Technology Summary

Languages:: HTML5, CSS3, JavaScript / jQuery, SVG code, Shopify Liquid
Applications:: VS Code, Sublime Text 3, Visual Studio, Figma, Photoshop, Illustrator, Paint Shop Pro, Affinity Designer, npm, grunt, powershell, bash, Shopify, image optimization algorithms, postman, Hubspot.
Other:: Solid knowledge of browser/platform issues, compatibility/compliance issues, and HTML-based code strengths and limitations.

Professional Experience

On Purpose Design – Frisco, TX

Owner / Designer / Developer, 2003 - Present

Launched and grew small business startup. Retained by diverse-industry corporate clients to design websites, web applications, user documentation, company logos, and branding identity packages.

Served as front end design / development consultant for Dell support portal for Boeing, a Home Inspection App, local Chinese language school, auto body and paint shop, many others.
Built integrated help system into web app providing workflow and point of use help.
WordPress development and management skills
Led all phases of development process (concept to launch), earning across-the-board client accolades for the timeliness, quality, functionality, and responsiveness to business / user needs of personally designed solutions.
Designed / coded UI for GPS / Internet-based vehicle tracking system that included full-feature interface and branding.
Designed and coded websites for private clients. Established workflow processes and priorities, collaborated extensively with client senior executives and developer teams, and communicated design objectives.

Michaels Stores – Dallas, TX

User Experience Engineer / Front End Developer, 10/2020 - 08/2023

Sole front-end developer for the corporate UX/UI team wearing a variety of hats to support the team's objectives. Mentor to junior team members, browser support expert, consulting, and workflow guidance during a comprehensive rebuild of all major company websites, portals, and customer-facing apps

Contributor to major platform launch supporting additional 700k SKUs.
Played a key role in designing and launching a successful seller marketplace for the company to grow revenue opportunities and customer engagement.
Successfully transitioned from a front-end developer with 20 years of experience to a UX Designer.
Utilized front-end and browser knowledge to educate designers about the possibilities of front-end code, enhancing their understanding and capabilities.
Created a design & code integration site to connect the design system to usable code for the developers across several projects. Hyper-optimized CSS and markup framework to minimize page load. The output provides markup structure, needed CSS, and supporting JS functionality. This enabled UX designers to include usage guidelines in their produced work.
WCAG, ARIA, and ADA standards stewardship
Ensured WCAG alignment by coding a set of color tools that provided visualization into primary color palette choices.
Quickly gained expertise in Figma, including components, auto-layout, inheritance, and a deep understanding of the connections within an in-house design system.
Collaborated extensively with five different design system managers (over time) to create custom components for enterprise-wide email designs.
Personally managed 300+ individual email templates across three brands.
Collaborated with our documentation and writing expert, UX Researchers, and front-end developers to provide solutions for display and (responsive) layout problems, and to resolve issues surrounding browser and device inconsistencies.
Developed a nascent intranet for the UX team, incorporating auto-build improvements to an open-source icon set and creating tools to facilitate design-to-development handoff.
Took the initiative to research and develop UX standards for formal mailing addresses, time and date standards, style and tone writing standards, email style and structure standards, and various content standards.
Demonstrated steadfast loyalty to the UX Team during a challenging transition period when the company went private and underwent rapid technological development.
Played a key role in knowledge transfer during high turnover within the company.
Created comprehensive and portable documentation to onboard new hires, including variants for full-time employees, local contractors, and remote contractors.
Engaged in frequent design reviews and development efforts.
Key mentor to junior, senior, and new team members in our processes.

Bunting Holdings, LLC – Dallas, TX

Principal User Experience / Front End Developer, 2013 - Present

Sole front end developer for early stage consumer-direct digital marketing company. Responsible directly to CEO to create and build all front end technology supporting sites in life insurance lead generation and a startup at-home medical testing eCommerce business.

Established Grunt build systems and developed HTML, CSS, jQuery and Javascript stack across 9 sites.
Launched Shopify-based eCommerce site through creation of an internal SKU system, pricing engine and integrated build system leveraging Shopify's Liquid language as well as content rules within Hubspot customer contact implementation.
Initiated, built and maintained internal productivity tools for workflow efficiencies across the team including a self-hosted intranet and a Powershell email generation system which reduced unit dev time from 25 to 2 minutes.
Company grew revenue to $10M annually in 5 years with a team of 10 people.

Gamestop.com / Improving Enterprises – Dallas, TX

Senior UX Developer, 2010 - 2014

Developed front end code for Gamestop home page, game console home pages, and product detail page templates. The first produced page, the Nintendo Wii storefront page hit +63% click through rate, +81% revenue, +92% page views. The team used agile methodologies.

Developed core CSS and jQuery / Javascript stack for Gamestop.com site.
Initiated, built and maintained internal intranet for UX team.
Created productivity enhancement tools leveraged by UX and Merch teams.
Coordinate large scale process improvement initiatives with IT.
Full participant in robust agile processes, including sprint planning, daily scrum, sprint review, retrospectives, and product backlog refinement.

TXU Energy – Dallas, TX

Senior UX Developer, Mid 2010 (Short term contract)

Support for in-house newsletter and CMS solutions.

Match.com – Dallas, TX

Sr. Developer, User Interface / Content, International, 2006 – 2010

Senior User Interface Developer role serving in the international business unit. Built initial prototype to convince organization to risk new international development direction toward greater profitability. Responsible for front end development for all international market websites, various interactive assets, and placements (built for 3rd parties) running around the world (32 countries and locales). Built a very robust set of tools and supporting intranet for my team comprising of dozens of tools. Reduced code error rate and broken links to near zero. Automated a 6 hour tasks (performed by each team member each week) down to 10 minutes. Designed entire toolset to allow single variable “switch” to enable promotion changes across dozens of placements.

Additional Technical Experience

Senior Front End Designer/Developer - TravelFocus (Dallas, TX) - 10/2005-09/2006
UI Developer - Travelocity (Southlake, TX) - 09/2005-10/2005 (short-term contract)
UI Designer/Developer - H.D. Vest / Wells Fargo (Irving, TX) - 09/2003-09/2005
Lead UI Designer - i2 Technologies (Irving, TX) - 01/2000-12/2002
Technical writer - i2 Technologies (Irving, TX) - 1996-1999
Technical writer - Dallas Systems (Dallas, TX) - 1995-1996
Technical writer - AIC (Westlake, TX) - 1992-1995
Technical writer - IBM (Westlake, TX) - 1989-1992
Technical writer - EDS (Plano, TX) - 1988-1989

Organizations

Member - Dallas User Experience Group - Since January 2013
Member - Dallas Immersive Design and Development - AR/VR/MR - Since November 2019

Education

Bachelors of Environmental Design (Architecture)

Texas A&M University, May 1987

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